About us

My name is Guy Roebuck, Founder of Roebuck Watch Company.

A New Zealand native transplanted to Austin, Texas after more than a decade in London, U.K. —dispelling the myth that kiwis can’t fly!

I spent 20 years in the field of architecture as a residential drafter, which wasn’t giving me the opportunities to explore my inner designer/artist, and even longer buying (mostly) and selling watches for my own collection.

I started Roebuck Watch Company in 2015 after an “ah-ha” moment while on a home-visit to New Zealand.  During a discussion with friends about what we would really like to do if money was no object—I answered “I would love to design watches”.

Four fundamental elements drive my design philosophy: shape, color, texture, and quality.  My mission is to craft watches that stand out from the pack. My goal is to create quality watches that look great and will stand the test of time.